Specializing in the entertainment lighting industry, Rood LD provides innovative design, programming and simulation services for large scale events nationwide. With a strong passion for his work, coupled with the latest 3D software and lighting technology, Rood LD delivers quality ideas from concept to realization.
Jim began his career in Boston, freelancing in entertainment lighting whilst in college, working on concerts, corporate showcases, festivals and sporting events. After graduating from Berklee College of Music, Jim joined Port Lighting, where he gained unprecedented technical knowledge with the leading entertainment technology and further developed his talent for creative lighting.
Jim then teamed up with the powerful creative team at DMDS7UDIOS in Miami, where he played an integral role as a lighting designer for 4 years. Having worked with a number of prestigious artists and on events from Metallica and Linkin Park to the Latin Billboard Awards, Jim's expertise and understanding of his customers needs and requirements have challenged him to utilize software beyond the manufacturers expectations. Today, Jim has his own team and works with corporate and entertainment events of all sizes, specializing live event execution, providing a complete service for customers worldwide.